The Cuccio US story

CALIFORNIA / 1981

The Cuccio story began on the Venice Beach boardwalk.

Archival photograph of the Cuccio founders on Venice Beach
Venice Beach, California. The early Cuccio years.

A family beginning.

In 1981, the Cuccio family started a beauty business on the California coast with a suitcase of cosmetics. Close relationships with beauty professionals helped shape the business as it grew.

1999 / CUCCIO NATURALE

An Italian influence.

Cuccio Naturale arrived in 1999, drawing on the family's Italian heritage and the spa experience. Its range brought together care for nails, hands, feet and body.

Professional roots. Everyday care.

Those professional origins continue to shape Cuccio. Today, the range is used in salons and at home, from cuticle care to body moisturisers.